Aaaaaand....we have a number!
I was wondering in a previous post how many pairs of shoes is too many. Churchill Insurance Agency, who thought of doing a survey about the shoe and accessory-shopping habits of the British woman, has started to dig at the heart of the issue. The survey was done to correctly assess the damages for home-insurance purposes. Some of the numbers?
The average British woman steps out in £31,680 worth of shoes in her lifetime and spends a total of three years on the hunt for the perfect must-have accessories to complement her outfits.
...
44 per cent of women admit that shoes are their biggest weakness when they hit the shops, with 86 per cent of women saying they buy a least one new pair every month.
...
... a third of women admitted to having 25 pairs in their wardrobe, totalling a value of around £1000, while a further 1.3 million women own well over 30 pairs of shoes.
...
Unsurprisingly, a guilty one in five (21 per cent) women hide their shopping from their partners, and another one in five (22 per cent) lie to their partners about how much they spend on accessories.
Read the whole thing here.
For some reason, it reminds me of Kinsey's sex research, only this time nonjudgmentally following the general population's habits regarding footwear (instead of sex) through large-scale surveys and interviews. The key here is non-judgmental :)
And since we're getting all scientific here, it would be really interesting to follow the shoe-shopping habits of American women. And why stop there? How about Eastern-European? French? Italian? Chinese? Japanese?
It would be fascinating, indeed.
posted by Cristina Hanganu-Bresch @ 5:46 PM
4 Comments:
Insurance data - priceless. Do you think European women spend more on shoes than American women?
Hard to tell. In Western Europe, I would think they spend more on shoes than in the US, but that's relative to the income, inflation, and the power of the respective currency, just off the top of my head. At any rate, it would be interesting to know!
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